With more than a quarter of a century of marketing and advertising tucked firmly under our belts – we know a thing or two about producing results. We've strategized and rolled out campaigns for many of Canada’s leading brands propelling them to unprecedented performance on regional, national and international stages.
Some call it sales but we call it engagement. After all, does anyone ever really want to be “sold”? Successful sales, in our never too humble opinions, has 0% to do with selling and 100% to do with service. We believe that, “what clients want more than anything is to know that you’re more interested in helping them than you are in selling them.”
Plant-Based Recipe and
Simply put – there is no way that a foodservice business can successfully operate today without a variety of properly prepared, sinfully delicious vegan dishes on the menu or in your product line-up. As a certified plant-based chef and vegan cookbook author, (along with maintaining a plant-based diet for over 40 years), Michael has what it takes to create everything from custom vegan recipes to complete vegan menus – and he can train you and your team to do them right each and every time.
We regularly get calls from producers and manufacturers seeking help getting their “revolutionary” and “much-loved” products on retail shelf. When asked about the basis for these claims and why these products are going to be the hottest, coolest things to hit retail shelves EVER…the answer typically goes something like “well, we haven’t done any research, or any pricing, or any planning for distribution, or any design work…but, EVERYBODY loves our goodies!”
From design to costing to pre-launch fan building to co-manufacturers (if needed) to distribution…and everything in between, we know what it takes to successfully launch and market products in the rapidly growing plant-based space.
We've delivered for a lot of great companies...
In part, they include:
Loblaws – spokesperson and recipe development (Loblaws Near Me, Summer Produce Campaign)
SoL Cuisine – recipe and product development, marketing consultancy, brand representation, spokesperson
Pusateri’s – recipe and product development, marketing consultancy
TVA – cooking workshop leaders
Pasta Tavola – recipe and product development, marketing consultancy, engagement consultancy